Marketing That Moves Properties
At Kenton Patrick Realty & Auction, we believe that every property deserves a powerful marketing plan. Whether selling through the MLS or an online auction, our approach is designed to give your home or land maximum exposure to the right buyers.
We don’t just list properties — we launch them. Through a combination of professional presentation, advanced technology, and targeted campaigns, we create the urgency and visibility that drives results.
Professional Presentation
Every marketing campaign begins with the basics done exceptionally well:
- Professional Photography — High-definition images showcase your property in its best light.
- 3D Tours & Virtual Walkthroughs — Buyers anywhere can explore the property as if they were inside.
- Property-Specific Website — A dedicated landing page highlights the details, photos, and auction or listing information.
- Print Materials — Full-color brochures and flyers available at showings and open houses.
- Signage — Large, eye-catching yard signs and directional signs to ensure local visibility.
Digital Reach
Today’s buyers start online. That’s why our digital strategy ensures your property is seen across every major platform:
- MLS Syndication — Listed on REcolorado and distributed across Zillow, Realtor.com, Trulia, Redfin, and 30+ other real estate sites.
- Featured on KentonPatrick.com — Highlighted directly on our website to attract both traditional buyers and auction bidders.
- Social Media Campaigns — Custom ads and organic posts on Facebook, Instagram, and LinkedIn targeted to buyers most likely to act.
- Email Campaigns — Direct marketing to thousands of agents, investors, and relocation clients.
- Reverse Prospecting — Matching your property with buyers already searching for similar homes or land.
Auction Marketing Power
When selling at auction, exposure is everything. That’s why we utilize HiBid’s national platform, one of the largest online auction marketplaces in North America.
- Massive Buyer Base — HiBid attracts millions of unique visitors per month searching specifically for real estate and auction opportunities.
- Daily Activity — More than 15,000 auctions run daily across the platform, creating a constant flow of motivated buyers.
- Real-Time Bidding — Online bidding allows buyers from across the state — and beyond — to participate competitively without needing to attend in person.
- Targeted Auction Marketing — Your property is included in auction-specific emails, online catalogs, and search filters designed for active bidders.
- Urgency & Energy — Auctions are date-driven events. All marketing points toward a single sale date, creating momentum and competitive urgency.
This exposure ensures that your property isn’t just seen — it’s actively competed for.
Multi-Channel Strategy
Our marketing plan doesn’t rely on one outlet — it’s a coordinated effort across all channels:
- Local Presence — Yard signage, open houses, community mailers, and phone outreach.
- Regional Exposure — Email and print campaigns targeting Denver metro agents and statewide buyer networks.
- National Auction Reach — HiBid’s national online platform ensures visibility far beyond local boundaries.
- Global Access — Online catalogs, 3D tours, and virtual bidding mean buyers worldwide can participate.
Tracking & Feedback
We keep sellers informed every step of the way:
- Showing feedback from agents and buyers.
- Online traffic reports for your listing or auction.
- Campaign analytics from email, social, and web ads.
- Recommendations to adjust strategy if the market shifts.
Why Our Marketing Works
- Exposure — Maximum reach across MLS, online auction platforms, and social media.
- Presentation — Professional visuals and storytelling elevate your property above the competition.
- Urgency — Auctions create a timeline buyers must act on.
- Accountability — We measure and report results, so you always know where things stand.
Your Property Deserves More Than Just a Listing
With Kenton Patrick Realty & Auction, you get a comprehensive marketing system that delivers visibility, urgency, and results. From MLS exposure to HiBid’s online auction power, we ensure your property has every advantage in today’s competitive market.
Contact us today to learn how our marketing services can position your property for a successful sale.